“Listen to Every Heart, Light Up Every Future”

— unicef

CAD: Zizi, Laotie

Art: Cloris, Owen; Copy: Hilda

November 20th marks World Children’s Day—UNICEF’s most significant global moment.

This year, we’re shining a light on children’s mental health.

Emotional struggles are a natural part of growing up, yet too often, they go unspoken. That’s why we’re launching a safe, anonymous platform where teens can openly share their thoughts and feelings—without fear or judgment.

Our goal? To help children, parents, and schools recognize that mental well-being matters. Because it’s not just about what we feel—it’s about how we understand, support, and heal together.

UNICEF 2024

OOH BILLBOARDS

OOH billboards were displayed on big screens and building LEDs across 50 cities and more than 600 schools in China.

Using UNICEF’s signature blue as a unifying color, the design features a diverse group of children standing together, with the feeling of empowerment to express their inner voices; using microphone and radio elements, the graphics represents open dialogue and active listening, reinforcing the importance of responding to and supporting children's mental well-being.

activation

A creative twist on the popular campus Confession Wall, this initiative encourages children to freely express their thoughts and desires on sticky notes, ensuring they are heard by society.